There is an early version model of the shop available in DWF format here. Not many people have the software to view it but you can download the viewing plugin from Autodesk. It is presently called Autodesk Design Review. 

While there are a lot of good things about DWF files, such as far better lighting than you get with straight exports to director and greater control over the model, the result in this case is a large download, a little time spend rendering and then it moves a little slowly in the browser, also it is not as easy to navigate as it could be as the keys may not work the way you expect. Many people have come to expect the up and down arrows to move forward and backwards for example.

I was thinking of sharpening the model and adding some environment but, given the size at present, this could result in an unfeasibly large download.

DWF is a good choice for professional designers but I can’t see it catching on as a popular tool in the next year or so.